In today's fast-paced business environment, uninterrupted internet connectivity is no longer optional; it's fundamental to success. Although many businesses are aware of this, investing in a backup cellular internet connection might seem unnecessary, especially when budgets are tight. However, the potential costs of relying solely on a primary connection can be far greater than the investment in a backup connection.

At Akative, investing in backup internet isn't an expense, it's an insurance policy for uninterrupted business operations and sustained revenue flow.

 

1. Downtime = Lost Revenue

Even brief internet outages can significantly impact a business's bottom line. Lost productivity, missed sales opportunities, and disrupted customer service can quickly add up. A small/medium business can easily lose a minimum of $180-$250 per hour of downtime. Say a business is offline for 1 hour each month, that's a loss of $2,160-$3,000 per year. A backup cellular connection (like RocketFailover®) keeps businesses online, allowing for maintained operations and continued customer service.

 

2. Reputation Damage: Trust is Everything

Customer trust is paramount in today's hyper-connected world. Frequent internet outages can severely damage a business's reputation, leading to customer dissatisfaction and lost business. A reliable backup demonstrates a commitment to customer service and operational excellence, building and maintaining both customer trust and loyalty.

 

3. Data Security Risks: A Silent Threat

Internet outages can leave businesses vulnerable to cyberattacks. Although public wifi, or a mobile hotspot might seem like a good idea in a pinch, using an unsecured connection puts sensitive financial data at extreme risk and exposes businesses. When employees are forced to use unsecured networks or resort to risky workarounds, the risk of data breaches increases significantly. A secure cellular backup provides a reliable alternative to minimize these risks and protects sensitive business information.

 

4. Gain a Competitive Edge

Businesses need every advantage they can get. In any fiercely competitive market, even the smallest details can be the deciding factor for consumers choosing one business over another. Reliable internet connectivity is a key differentiator. By investing in a backup solution, businesses demonstrate a commitment to efficiency and customer satisfaction, giving them a significant edge over competitors.

 

5. Peace of Mind: Focus on What Matters

A thriving business requires focused management across all core functions but managing internet stability should be the least of those concerns. Knowing that your business has a reliable backup provides invaluable peace of mind. It allows businesses to focus on their core operations without worrying about potential disruptions, leading to increased productivity and employee morale.

 

Don't Let Tight Budgets Dictate Your Business's Future

While the initial investment in a backup cellular internet connection may seem daunting, the potential costs of not having one can be far greater. RocketFailover® by Akative is an affordable, reliable solution that is designed for business applications. RocketFailover is preconfigured to match the business network for smooth operations. In addition, RocketFailover includes built-in iStatus® monitoring for valuable, real-time visibility into the business internet connections (providing insight and enabling faster connectivity issue resolutions). 

RocketFailover delivers stable internet connectivity - minimizing downtime, protecting reputation, enhancing security, and providing a competitive edge for seamless business transactions.